The design of your packaging has a critical role in your product identity. Product packaging plays a role in consumer acquisition, and it is one of the ways consumers learn about your brand, product, and what sets you apart from the competition. In this article, we’ll explore that the right time to re-design your flexible packaging is when: you have made changes to your brand or product, your packaging is out-dated, there are new packaging innovations, or you are looking to change your packaging budget. Let’s dive in!
- You have made changes to your brand or product. Your product packaging should evolve with your company, processes, and products. If you are making changes to your brand or product, updating your packaging is a vital part of the process. When making brand or product changes, consider the design of your packaging to guarantee your brand and product identity are sending a cohesive message to consumers.
- You feel like your packaging is out-dated. Like fashion, the design of your packaging can go in and out of style. It is important to stay current with your design to ensure you’re not falling behind the curve. Keep an eye on industry trends, competitors, and consumer and retailer feedback to ensure your packaging is on target.
- There are new flexible packaging innovations. It is always a good idea to check out new packaging innovations. New packaging technologies provide the opportunity to improve the cost, security, and quality of your product. Watch for technological advancements in flexible packaging materials, printing, and concepts that will improve your product.
- You are looking to change your packaging budget. Product packaging budgets can be difficult to manage. However, re-designing product packaging offers a unique opportunity to re-think how you spend your packaging dollars. If you’re looking for a way to improve your budget, consider changing your packaging material, size, and concept, or exploring new packaging technologies.
There are many reasons to re-design your product packaging. And when done correctly, you’ll reap the benefits quickly. If you’re looking to re-design your product packaging, call us today! Our team of experts can guide you through the design process to ensure you’re choosing the right solution for your product, and budget.